How can wall graphics modify the mood?

12/13/2024

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How you make use of your empty walls can make all the difference for your business. Graphics, custom lettering and other design elements can be used to give lobbies, hallways and offices a specific feeling.

Do you want your waiting area to feel hospitable and friendly? Maybe you need to create a sense of comfort in a place that can otherwise be stressful, such as a medical facility. Perhaps you’re looking to inspire creativity and motivate productivity among your staff instead. No matter what your desires may be, wall graphics can have a major impact on the mood of your visitors, customers, clients and staff.

How can I transform my space with wall graphics?

Large-scale artwork, such as a custom mural, can influence how we see and engage with the space at large. Vibrant, colorful displays can alter how an individual perceives their total environment and create a more powerful connection in the process.

Here’s just a few ways to use design elements to influence your space:

Use brighter, lighter colors to make a room feel bigger. Or, on the flip side, use darker colors to make a room feel smaller if it tends to feel overwhelming to guests; for instance, if you have unusually high ceilings in an office or conference room.
Direct customers’ attention with eye-catching, colorful graphics that show the way to facilities like restrooms or elevators, or to different departments within your retail environment. You can also incorporate additional elements, like acrylic signs or channel letters, to add dimension to your wall graphics.
Reinforce your branding by getting clever with your logo placement. You’ll also want to ensure that your color choices align with your brand identity throughout, even if your logo isn’t present, you want to create consistency.

Can I use a mural in a commercial environment?

Of course! Wall murals have numerous applications, and though it’s easy to think of them as purely artistic endeavors, they can also be used to improve your corporate branding and enhance the overall workplace environment.

Murals help engage customers in a commercial setting by drawing their attention to where you want it to be, whether that’s towards a particular product or service you offer, or to your business’ history. They can also change the look and feel of an office or waiting area by adding that natural artistic flair to otherwise blank, empty walls.

What industries use murals?

While any business in any industry can easily make use of a mural, there are historically a few that we find get more use out of them than others. Here’s some examples:

Educational institutions like schools, colleges and even childcare facilities can make use of them to draw students’ eyes and spark their imagination. Many such institutions use them to enforce the school’s athletic branding and build school spirit. But they can show off history, science and other subjects in a way that a standard textbook can’t, making learning more exciting and fun – and making school a more fun place to spend time in, too.
Museums often use them to supplement exhibits, provide historical information about what’s on display or even provide directional signage to visitors and guests in a way that doesn’t obstruct the view of the displays.
Restaurants also commonly use murals to enhance their dining areas. For instance, a French restaurant may choose to have a mural depicting a view of Paris over the Siene to add to the atmosphere and complement what’s on the menu.

How do I get started?

Wall murals have a big impact everywhere they’re installed. They change and influence how your employees, clients and guests connect with your business and your branding. A well-designed mural can turn a passerby into a buying customer, or a tired staff member into a motivated, productive employee.

With help from Signs By Tomorrow Ann Arbor, you too can start seeing the influence that wall murals can have on your business. Talk to us today to discuss how we can help design a custom piece of art for you.