Take Your Digital Business to the Real World

2/1/2022

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There’s nothing quite as exhilarating as discovering a hidden gem.

We’ve all been there: You’re strolling through downtown, enjoying the rare luxury of an unrushed moment, when you spot a sign for a corner café you’ve never noticed before. Inside, you’re delighted to find the best cappuccino you’ve had in years. You slowly sip through the foamy sea, basking in the glow of your new favorite coffeehouse—after posting an Insta-worthy pic, of course. All because you saw that sign…

It’s a real rush.

The fact is, signs work. A few years back, FedEx conducted a survey in which they asked consumers if a sign inspired them to try a new store. They found that 76% of shoppers admitted to entering a store based solely on the sign.

But as more offices switch to remote work, how can businesses gain that signage magic?

1. Get a Vehicle Wrap or Magnet

Never underestimate the power of a moving billboard (aka, your car). By adding a bumper sticker, door magnetic, wrap or half-wrap, you’re creating name recognition in the same tradition of a classic storefront sign.

Pro Tip: Let people merge in traffic for extra nice points. They’ll think of your generous spirit next time they need your expertise.

2. Take Advantage of High-Trafficked Places

Just because your office is digital doesn’t mean you can’t have a real sign. Realtors have been employing this trick for years a la bus benches: Find an area with good foot traffic and research what signage options are available to you.