Gillette World Shaving Headquarters Sign

Signs by Tomorrow Norton in cooperation with Integrated Electric, has completed the restoration and retrofit of the Gillette World Shaving Headquarters sign in South Boston. The sign, located on the roof of Proctor and Gamble’s South Boston manufacturing plant has been a Boston landmark for decades. Restoration work on the sign ties into Gillette’s multi million dollar renovation projects at the aging plant. From the first letter to the last, the sign stretches 400 feet long, stands 16 feet tall, and contained 5000 feet of Neon tubing. Costing over $32,000 per year to operate, and damaged by the elements, it was becoming a glutinous eyesore. With the Neon removed and replaced with over 14,000 LED modules, the sign now consumes only $5000.00 per year worth of electricity. Integrated Electric worked with NStar and secured a $56,000 dollar grant towards the project making the payback for Proctor and Gamble less than three years.

Signs by Tomorrow Norton and Integrated Electric won the project by providing Proctor and Gamble a comprehensive estimate of construction costs, energy consumption, and payback time attributable to low-power LEDs.

Signs by Tomorrow Norton provided both the expertise in working with LEDs, and handled replacement of the Lexan faces of the sign. Integrated Electric, an electrical contracting company, handled installation and power distribution. The restoration took about a month beginning in December with completion in early January.

January 2010: LEDs Magazine

Integrated Electric Website

Sign Web