Indoor signs
Take the fast lane to success with better vehicle graphics
4/15/2025
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When it comes to marketing your business, visibility is key. No matter the size of your company or organization, reaching your audience where they are is essential. That’s why vehicle graphics offer a dynamic, cost-effective way to market your brand everywhere you go.
Designing them to maximize their impact on the road can be tough, but your Signs By Tomorrow professionals are here to help. We’ll walk you through how to make the most of your vehicle graphics, regardless of what you’re driving or where your destination takes you.
What should I include on my vehicle graphics?
In many cases, especially out on the road, your vehicle graphics have at most a few seconds to make an impression. Accordingly, you need to optimize the space you’re using on your vehicle for your design. Here’s a few essential elements to keep in mind when creating a new vehicle graphic for your business:
- Your business name: Make your business the star of the show. It should be prominently displayed in a bold, easy-to-read font. Use custom vinyl lettering with bold, sans-serif fonts for a clean, professional finish. Avoid overly decorative or script typography choices for your text, as this can be difficult to read, especially at a distance or while in movement.
- Your logo: Your company logo is the visual anchor for your brand. Make sure you include it in a clear, high-resolution format on your vehicle graphic design. A well-placed logo will make your company vehicle instantly recognizable, both parked and out on the road.
- Your contact information: Make it easy for new customers to reach you. Include key contact details, such as your phone number and your website, in a clear, bold font as to be easily read at a distance. If space allows, you may also want to include active social media handles so viewers can follow you online, too.
- Your services: Make sure you highlight your key products and services! Including a quick line about what you do, such as “Residential Plumbing and Repairs,” or “Custom Landscaping Solutions," will give viewers an instant idea of what you can provide them.
- A call to action: If you have the space, encourage your audience to interact with you with a CTA. For example, “Call us for a free quote” or “Visit us at (website)” inspires action in your target audience.
- Your service area: If you only operate within a specific region or city, dropping a mention of your service area can help strengthen trust and visibility – especially with your local customers.
Other design considerations
Once you’ve finalized what key information you want to include, it’s time to start thinking about design and placement. Our advice is to keep things simple, as too much information risks overwhelming your audience – too much text on a vehicle graphic, especially one that’s in motion on the roads, means that your audience won’t always get the core message. Focus on just a couple primary elements to ensure that your messaging is clear and easy to understand at a distance.
You’ll also want to use high-contrast colors to maximize visibility and legibility out on the road. For example, if you’re driving a white service van, you’ll want to use black or dark blue lettering for your most important information. For darker vehicles, use white or a bright yellow to ensure your message can be seen.
As for placement, prioritize the sides and rear of your vehicle. The side of your company car is great for featuring a prominent, large logo, alongside your services and contact information. The rear of your vehicle, especially the rear window, is ideal for placing your company name and contact information.
Your business vehicle has the potential to market your brand every day, everywhere it goes - from the parking lot to the highway and everywhere in between. Make the most of this opportunity with expertly crafted vehicle lettering and decals from Signs By Tomorrow. We’re your local pros when it comes to designing these moving billboards and ensuring you receive a tailored solution that enhances your branding. Contact us today to start down the road to marketing success today.
