Is Your Business Accessible? Considerations When Serving an Older Audience

8/26/2024

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As our population ages, businesses must adapt to the changing needs of their customers. According to the National Council on Aging, older adults are expected to make up 21.6% of the population by 2040.

This demographic shift presents both a challenge and an opportunity for businesses. If your business caters to an older demographic, now is the time to evaluate and implement changes that ensure you are meeting their needs.

So, what exactly should you consider when enhancing accessibility for your business?

Physical Accessibility

Mobility issues can make it difficult for older adults to navigate spaces – from steep staircases to narrow entryways and walking paths.

Entrances and Pathways: Ensure that your business has wheelchair-accessible entrances, ramps and wide doorways. You may also consider installing automatic doors and providing seating areas for customers who may need to rest.
Restrooms: Accessible restrooms are essential. Install grab bars, ensure that sinks are at an appropriate height and provide clear signage.
Layout and Signage: Create a layout that is easy to navigate with clear, large-print signage. Wayfinding signage is key to ensuring customers find accessible entryways and make their way around your business with ease.

Sensory Accessibility

Vision and hearing impairments can hinder a customer’s ability to read menus and other signage, hear important announcements and navigate your business.

Visual Aids: Use large, high-contrast text on signage, menus and labels. You should also offer printed materials in larger font sizes for easier readability.
Hearing Accommodations: Ensure that any announcements or important information are also available in written form.
Lighting: Provide ample lighting, especially in areas where customers need to read or make selections. It’s also important to avoid harsh glares or overly dim lighting.

Technology Accessibility

While many older adults are tech-savvy, others may struggle with the rapid pace of technological change, making it important to offer user-friendly options.

User-Friendly Interfaces: Design your website and digital tools with simplicity in mind. Use large buttons, clear labels and easy navigation.
Alternative Options: Although QR codes and digital communications are valuable, it’s important to offer alternatives as well. Options like phone orders, in-person assistance or printed materials are vital to creating an accessible environment for every generation.
Tech Support: Provide clear instructions and offer tech support to help older adults use your digital services. Consider hosting workshops or tutorials for those interested in learning.

By addressing the specific needs of an older audience, you can enhance their experience, build customer loyalty and attract a growing demographic.

Moreover, these changes can easily impact and benefit all your customers. For example, parents with strollers, people with temporary injuries or those with disabilities will also appreciate improved accessibility.

To get started creating accessible signage, talk with our team of experts to help find the right solutions for you!