Traditional Signage Options That Never Go Out of Style

9/19/2024

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Traditional signage continues to play a significant role in creating a successful marketing strategy for your business – from attracting new customers to boosting brand visibility.

Around 76% of people enter a retail space due to signs and 40% search for a brand online after seeing a sign. With the right design and placement, many traditional signage options can help meet your marketing goals and create a strong connection with your customer base.

Benefits of Traditional Signage

When planning your marketing goals and budget for the year, consider some of the key benefits of traditional signage:

Brand Recognition

Using signage to create a consistent and cohesive look for your business is a great way to boost brand recognition. All of your custom signs should include your brand’s logo, colors and fonts. This will help customers not only recognize your business but also remember it when they need your services or products in the future.

Positive First Impressions

Signage helps create a memorable first impression and sets the tone of what can be expected from your brand. From ensuring customers can easily find your business to creating a welcoming atmosphere, a well-designed sign plays a vital role.

Cost-Effective Marketing

Compared to many other marketing strategies, traditional signage can be a more cost-effective method for continuous advertising. Once installed, signs typically require minimal maintenance and can promote your business 24/7.

What Types of Traditional Signage Are Available For My Business?

When choosing the right signage, it’s important to consider your unique goals and application needs. Are you looking for practical signage that helps customers locate and navigate your business? Or are you searching for signs that create a warm atmosphere and promote brand awareness?

There are a wide variety of signage options available, all of which can be customized to fit your needs:

Traditional signage options are a timeless marketing tool that builds brand recognition and creates a welcoming environment for your business.

Need help deciding on the right signage solution for you? Our team can help! Contact us today to start discussing your next project.